Intel in 2003

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Case Details:

Case Code : BSTA080
Case Length : 19 Pages
Period : 1968 - 2003
Organization : Intel
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

A popular story which went around in Intel was that one weekend afternoon in the spring of 1968, Gordon Moore (Moore) dropped by Robert Noyce's (Noyce) home and the two decided to launch a new company to pursue large-scale integrated (LSI) memory...

Business Segments

Intel's major products included microprocessors; chipsets; boards; flash memory; application processors used in cellular handsets and hand-held computing devices; cellular chipsets; networking and communications products, such as Ethernet connectivity products, optical components and network processing components, and embedded control chips (micro controllers)...

Evolution of Intel's Product Line

The X-86 Series
In 1971, Intel released its first microprocessor, the 4004. This breakthrough invention powered the Busicom calculator and paved the way for embedding intelligence in the personal computer. In 1978, the Intel 8088 became the brains of IBM's PC...

The Pentium Series
Till the early 1990s, Intel's standard practice was to wait until one-generation chip was ready for production before starting development work on the next. But in a bid to steel a march over competition, Grove began to emphasize design overlaps...

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